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Amazon FBA Fee Calculator: United Kingdom

Estimate Amazon referral and FBA fulfilment fees in your own marketplace, and the profit, margin and return per unit. Twelve stores, each with its own rates.

Reviewed by CentExactRates effective 1 sourceCalculated in your browser. Shared links include inputs.

Britain: a 25p minimum, and the categories that escape it

Amazon.co.uk charges a per-item referral minimum of £0.25. Every store sets its own and the currencies do not line up: €0.30 across the euro stores, $0.30 in the United States, C$0.40 in Canada, 3 kr in Sweden and ¥30 in Japan, while Australia and India charge none at all. Converted, Britain's lands in the middle of that list rather than at either end, so the ranking is not the point. What matters is where it bites: at 15%, and on the VAT-exclusive base a registered seller is charged, the minimum overtakes the percentage on anything priced below £2.00, which is most of the cheap end of the catalogue.

Britain is also the only European store here that waives that floor on grocery and gourmet as well as on books, music, video and DVD. Amazon prints "not applicable" against the minimum for those categories, so a low-priced listing in them pays the percentage and nothing more.

Worked exampleWorked example: why cheap items struggle, and where they do not

Take a £1.50 item in a normal British category. Prices here include 20% VAT, so a registered seller's referral base is £1.25 and 15% of that is £0.19, but the £0.25 minimum applies instead. Add the cheapest small-tier fulfilment fee of £1.83 and Amazon's fees are £2.08, more than the item sells for.

The same £1.50 sold as a book pays no minimum, because Amazon marks the floor "not applicable" for books, music, video and DVD. The fee is the £0.19, and the arithmetic is merely bad rather than impossible. Turn the VAT registration toggle off and the base is the full £1.50: the book pays £0.23 and the normal category still pays the £0.25 floor.

The flattest rate card in Europe

The British fulfilment card barely moves with weight. A standard parcel is £2.94 up to 150 g and still only £3.58 at 11.9 kg, and the small tier runs from £1.83 at 20 g to £3.27 at 3.9 kg. Compare France, where the same 400 g standard parcel costs €5.22 against Britain's £3.01.

The practical consequence is that weight is close to irrelevant to British FBA economics and price is not. A heavy product that would be uneconomic in France or Canada can work here, while the category rate and the tax stripped from the price do most of the work in the margin.

Prices on amazon.co.uk include 20% VAT, so a registered seller's referral fee is charged on the price divided by 1.2. Tiered categories are set in pounds rather than converted: clothing steps at £15 and £20, jewellery and watches at £225, and automotive drops from 15% to 9% above £45.

Fulfilment figures come from Amazon's European rate card effective 1 July 2026; referral rates from Amazon's published UK fee schedule.

For how the calculation works, the formula behind it and what it leaves out, see the full guide. For help interpreting a result or comparing it with a quote or statement, read the questions and answers.

Data sources

Amazon referral and FBA fulfilment fees, GBAmazonWithin its effective period

Every document each dataset was read from, its notes and how the figures were checked are listed in the guide's data sources.

This calculator in other countries

Each country has its own rates, thresholds and rules, and its own page that runs the calculator on them and cites the official sources they came from.

CentExactCalculator publisher

CentExact publishes the calculation method, worked examples and available data sources. Automated checks cover reference calculations; they do not certify a result for your circumstances or imply approval by a lender or tax authority.

How we build and test our calculators

Figures are estimates derived from published rates and rules, current at the review date shown at the top of this page and taken from the sources listed under Data sources on this page. Rates, fees and thresholds change; always confirm current values with the official source before relying on a result.