How the result is calculated
The fees on an Etsy order look small until they are stacked, and two of them are charged on bases sellers do not expect: the transaction fee includes the shipping you charge, and payment processing includes sales tax you never receive. This guide takes each fee in turn, works a $25 sale through with and without Offsite Ads, compares the schedule in every seller country, and shows how to price for a target profit.
listing0.20 × quantity
transaction6.5% × (price + shipping)
processing3% × (price + shipping + tax) + 0.25
regulatoryrate × (price + shipping)
offsite ads15% × (price + shipping), only when an Etsy ad led to the sale
net profitprice + shipping − all fees − cost of goods − actual postage
- price
- the item price, times the quantity sold
- shipping
- the shipping you charge the buyer
- tax
- the sales tax Etsy collects and remits; it is not yours, but processing is charged on it
- regulatory
- the regulatory operating fee rate for your country, where one applies
- Listing fee. $0.20 to list an item for four months. When the item sells, the listing renews automatically and you pay $0.20 again, so in practice it is a per-sale cost. Selling three of the same item charges three renewals.
- Transaction fee. 6.5% of the item price and the shipping you charge (and any gift-wrap fee). It does not apply to sales tax. This is the one fee that is the same in every country Etsy Payments serves.
- Payment processing. A percentage of the entire amount the buyer pays, including sales tax that Etsy collects and remits, plus a small fixed amount in local money. The rate is 3% in the United States, Canada, Australia and New Zealand on domestic orders, 4% across Europe, 5% in India and 6% in Japan. Australia, Canada and New Zealand charge a percentage point more on international orders.
- Regulatory operating fee. A percentage of the item price plus shipping, charged only where Etsy passes on the cost of complying with local regulation. Five of the fourteen countries here have one.
- Offsite Ads. Etsy advertises listings on Google, Facebook, Instagram, Pinterest and Bing. If a shopper clicks one of those ads and buys within 30 days, you pay 15% of the order (12% if your shop made more than $10,000 in the previous 12 months). Shops under $10,000 can opt out; larger shops cannot.
Worked example
| Item | Amount | How it is obtained |
|---|---|---|
| What the buyer pays you | $30.00 | 25.00 item + 5.00 shipping, no sales tax |
| Listing fee | $0.20 | 0.20 × 1 item |
| Transaction fee | $1.95 | 6.5% × 30.00 |
| Payment processing | $1.15 | 3% × 30.00 + 0.25 |
| Total Etsy fees | $3.30 | 0.20 + 1.95 + 1.15, which is 11% of the $30 |
| Cost of materials | $8.00 | your cost of goods |
| Actual postage | $4.00 | what shipping really costs you |
| Net profit | $14.70 | 30.00 − 3.30 − 8.00 − 4.00, a 49% margin on the sale |
Turn on Sold through Offsite Ads and one more fee appears:
| Item | Amount | How it is obtained |
|---|---|---|
| Offsite Ads fee | $4.50 | 15% × 30.00 |
| Total Etsy fees | $7.80 | 3.30 + 4.50, which is 26% of the $30 |
| Net profit | $10.20 | 30.00 − 7.80 − 12.00 |
If you cannot opt out of Offsite Ads, your pricing has to absorb a 15% fee on a share of your orders.
Reading the result
The headline is the total Etsy fees on the order. Under it, the fee share tells you what percentage of your revenue Etsy keeps, the number to watch when you set prices. Net profit subtracts your costs of goods and actual postage; margin is that profit divided by what the buyer paid you. Every line in the fee breakdown carries its own expander showing the rate, the amount it was applied to and the date that rate took effect, so you can trace each cent back to the schedule it came from without leaving the result.
If the sale loses money, or you are charging the buyer less for shipping than it costs you, the calculator says so. Under-charging shipping is one of the most common reasons Etsy shops make less than expected: the shortfall comes straight out of profit and you still pay a transaction fee on the reduced shipping charge.
What changes the result
The schedule depends on where you sell from
Etsy is one global marketplace, but a seller's fees are set by their own country. The transaction fee and the Offsite Ads rate are the same everywhere. Two things move: the payment processing rate, which spans three percentage points, and whether a regulatory operating fee applies at all. The listing fee moves too, but only because Etsy bills it as USD 0.20 and converts, so the local figures below are approximate equivalents rather than separately published prices.
| Seller country | Listing fee | Payment processing | Regulatory operating fee |
|---|---|---|---|
| United States | $0.20 | 3% + $0.25 | none |
| Canada | C$0.28 | 3% + C$0.25 | 0.50% |
| Australia | A$0.31 | 3% + A$0.25 | none |
| New Zealand | NZ$0.34 | 3% + NZ$0.30 | none |
| United Kingdom | £0.16 | 4% + £0.20 | 0.48%, up from 0.32% |
| Ireland | €0.18 | 4% + €0.30 | none |
| Germany | €0.18 | 4% + €0.30 | none |
| France | €0.18 | 4% + €0.30 | 1.14%, up from 0.47% |
| Spain | €0.18 | 4% + €0.30 | 0.88%, up from 0.72% |
| Netherlands | €0.18 | 4% + €0.30 | none |
| Finland | €0.18 | 4% + €0.30 | none |
| Sweden | 2 kr | 4% + 3 kr | none |
| India | ₹18 | 5% + ₹25 | 0.05%, down from 0.29% |
| Japan | ¥30 | 6% + ¥48 | none |
Every figure took effect on 22 June 2026, when Etsy last restated its regulatory operating fees. The 6.5% transaction fee and the 15% Offsite Ads fee apply in every row. Where a country has something specific to add, it has a page of its own, linked from the calculator's country list, running the calculator on that schedule and citing its source. Etsy Payments does not operate in every country: Sri Lanka is the one country this site supports where it does not, and the calculator says so rather than showing American fees under a Sri Lankan flag.
Pricing with fees in mind
Because most fees are percentages, raising your price raises the fees too, so you cannot simply add $3.30 to the price to cover them. To find the price that leaves a target profit, work backwards:
price(target profit + costs + 0.20 + 0.25 + 0.095 × shipping) ÷ (1 − 0.095)
- 0.095
- the combined transaction and processing rate, 6.5% + 3%, for the United States
- costs
- cost of goods plus actual postage
For a target profit of $15 on the example above: (15 + 12 + 0.45 + 0.475) ÷ 0.905 = $30.86 item price with $5 shipping. If you are in Offsite Ads, add roughly a further 15% multiplied by the share of your orders that come from ads.
What is not included
- Etsy Ads, the on-site advertising you pay per click: a marketing cost, not a per-sale fee.
- Pattern, Etsy Plus and subscription fees, and currency conversion fees (2.5% when your listing currency differs from your payment currency).
- VAT or GST on the fees themselves. In several countries Etsy charges tax on its own fees unless you have supplied a valid VAT or GST registration number. The figures here are the fees before any such tax.
- Refunds and chargebacks. Etsy refunds the transaction fee but not the processing fee on refunded orders.
- Your overheads: packaging, tools, studio costs, your time and income tax. A 49% margin on the sale is not a 49% margin for the business.
Using the result
Run your best-selling item through the calculator at its current price, then again with Offsite Ads on. If the second number is still profitable, your pricing is sound. If not, raise the price, reduce the cost of goods, or reconsider free shipping: Etsy's search boost for it is real, but someone still pays the postage, and the fee applies either way.